Sports sponsorship is helping legitimize crypto in Australia — Coinjar exec

Cointelegraph

Published Sep 19, 2022 02:08AM ET

Updated Sep 19, 2022 03:40AM ET

The sponsorship of high-profile sports and teams may be key to legitimizing the crypto industry to the general masses, according to Luke Ryan, Head of Content at Australian crypto exchange CoinJar.

In May 2021, the exchange became the first crypto company in Australia to sponsor an Australian Football League (AFL) club by partnering with the Melbourne Demons.

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