DailyCoin
Published Dec 09, 2022 12:30PM ET
Updated Dec 09, 2022 02:00PM ET
Polygon Announces Another Collaboration: Starbucks Rewards Loyalty Program
Polygon will be hosting Starbucks’ loyalty program-themed Starbucks Odyssey and NFT community, according to a recent announcement.
.tweet-container,.twitter-tweet.twitter-tweet-rendered,blockquote.twitter-tweet{min-height:261px}.tweet-container{position:relative}blockquote.twitter-tweet{display:flex;max-width:550px;margin-top:10px;margin-bottom:10px}blockquote.twitter-tweet p{font:20px -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif}.tweet-container div:first-child{ position:absolute!Important }.tweet-container div:last-child{ position:relative!Important }
It’s time to wake up and smell the coffee @Starbucks Odyssey Beta is LIVE #onPolygon. The journey begins this week for a limited number of members.Get a sneak peak at the exclusive, #Web3-powered experience https://t.co/Rc915hibPi pic.twitter.com/rDrfFQDaUCNotably, the coffee chain giant aims to provide a vast new way of earning loyalty rewards for its customers where they can participate in an interactive engagement known as a “Journey.”
— Polygon - MATIC (@0xPolygon) December 8, 2022
The Journey is an interactive activity that projects the firm’s brand and educates customers about Starbucks and coffee history. Participating in the Journey will earn customers points, and the engagement is tied to in-store purchases. Customers can scan their earned rewards card as they buy certain drinks or snacks. Thereafter, they can share the items on Odyssey to earn more points.
Upon completion, their engagement will earn them a “Journey Stamp” that amounts to a piece of an NFT on the Starbucks Odyssey.
As revealed, the project will include coffee-themed NFTs to provide a real-life experience for customers. Before now, Starbucks had an existing loyalty initiative for customers. However, the Starbucks Odyssey is the first of its kind, based on blockchain and NFT initiatives.
In the past, Polygon collaborated with firms to establish their presence in the virtual assets space. This earned the blockchain a reputable stature in the industry.
Most recently, Polygon supported the expansion of the prominent clothing brand Nike (NYSE:NKE) in the virtual assets sector. With Polygon, Nike launched its Swoosh platform. Plans for Swoosh include the opportunity for customers to become co-creators and have a share in the virtual product royalties of Nike.
Nike will use the platform to establish digital apparel like t-shirts and sneakers for avatars that can be utilized within Web3 games.
Early last month, Meta announced the selection of Polygon for the minting of digital collectibles on Meta. The development marks the first to offer content creators the privilege to mint and trade virtual collectibles on Instagram through Polygon.
Soon you’ll be able to make and sell #NFTs on @instagram, starting with @0xPolygon. You can also now connect to @solana and Phantom wallet, and see information about @opensea collection: https://t.co/aH8035Tk8n Comment your #NFT below pic.twitter.com/dvHau9n9YuAmong its numerous integrations is the collaboration with Graph, a decentralized platform for Web3 data index. Last week, Polygon announced how it would support Graph by aiding its users to access decentralized APIs to support dApps.h2 On the Flipside/h2— Meta (@Meta) November 2, 2022
Polygon is currently involved in several collaborations, as its co-founder wishes to make it one of the top three blockchain networks. Starbucks’ entry into the virtual assets market with Polygon may boost its influence and adoption of network-oriented initiatives.
You may also like:
LGND Joins Hands with Warner Music and Polygon to Launch Music NFT Platform
India’s Leading E-Commerce Giant Flipkart Joins Forces with Polygon to Create a Blockchain Center of Excellence
See original on DailyCoin
Written By: DailyCoin
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.