IBM Launches Blockchain-Powered Media Transactions Tracker to Prevent Advertising Fraud

Cointelegraph

Published Jun 19, 2018 05:43PM ET

Updated Jun 19, 2018 07:01PM ET

IBM Launches Blockchain-Powered Media Transactions Tracker to Prevent Advertising Fraud

IBM (NYSE:IBM) iX has partnered with software supplier Mediaocean to launch a blockchain-powered tracker for digital media transactions, the company tweeted June 19. IBM iX is the business and tech consulting wing of international technology giant IBM.

According to IBM iX, the main purpose for applying blockchain in the media ecosystem is to “clean things up” in the media buying industry.

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