Grayscale to Launch Pro-Bitcoin Ads ‘Drop Gold’ on Social Media, Linear TV

Cointelegraph

Published May 01, 2019 11:29AM ET

Updated May 04, 2019 11:44AM ET

Grayscale to Launch Pro-Bitcoin Ads ‘Drop Gold’ on Social Media, Linear TV

New York-based digital asset manager Grayscale Investments has introduced its pro-bitcoin (BTC) advertising initiative “Drop Gold” in a press release on May 1.

The Drop Gold campaign is based on the emergence of bitcoin as an alternative to gold investments. In particular, the advertising campaign is promoting bitcoin investment within Grayscale’s publicly traded Bitcoin Investment Trust (BIT), which started trading under the ticker GBTC back in 2015.

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