Dow Jones Media Group And Brave Blockchain Platform To Test ‘Consent-Based Ads’

Cointelegraph

Published Apr 19, 2018 07:23AM ET

Updated Apr 19, 2018 08:32AM ET

Dow Jones Media Group And Brave Blockchain Platform To Test ‘Consent-Based Ads’

The Dow Jones Media Group and the Blockchain-powered privacy-oriented web browser Brave have formed a partnership to test Blockchain technology in digital advertising, according to a press release published yesterday, April 18.

Brave, which was developed by the Brendan Eich, creator of JavaScript and the co-founder of Mozilla, raised $35 mln in 30 seconds durings its Initial Coin Offering (ICO) for the Basic Attention Token (BAT (LON:BATS)) held last June.

Continue Reading on Cointelegraph