Brands: Stop treating NFT drops like ad campaigns
Cointelegraph
Published Feb 24, 2023 08:00AM ET
Updated Feb 25, 2023 10:20AM ET
The rise of Non-Fungible Tokens (NFTs) has created a new frontier for brands looking to engage with consumers in a more meaningful way. However, as more and more brands enter the space, many are discovering that what they have committed to actually requires methodical, continuous effort and engagement that escalates with each milestone. Basically, brands are finding themselves in a type of ‘engagement Ponzi scheme’ that their marketing teams are not equipped to handle. Here’s why.
The challenge stems from two things:
h3 There must be many cooks in the kitchen/h3 h1 Gamification is a long-term game/h1Continue Reading on Coin Telegraph
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Written By: Cointelegraph
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