Boomer brand changes NYSE ticker from ‘ETH,’ acknowledging crypto’s ascendancy

Cointelegraph

Published Aug 06, 2021 01:00AM ET

Updated Aug 07, 2021 03:00AM ET

Ethereum has achieved another milestone this week apart from the London hard fork, with a 90-year-old New York Stock Exchange (NYSE)-listed company changing its ticker to avoid confusion with Ether (ETH).

Home decor and furniture chain Ethan Allen (NYSE:ETH), which has more than 300 stores across the United States, announced on Wednesday that it had changed its NYSE ticker from “ETH” to “ETD.” The firm said that it has incorporated “D” to reflect “design” and changed its ticker to avoid investor confusion and solidify its online keyword searches:

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