Binance taps Tiktok star Khaby Lame to drive Web3 adoption

Cointelegraph

Published Jun 30, 2022 05:00AM ET

Updated Jun 30, 2022 06:40AM ET

Crypto exchange platform Binance has partnered with Khaby Lame, the most-followed creator on TikTok, to increase the awareness for Web3. The influencer would act as a global brand ambassador for the exchange, helping debunk myths surrounding the crypto and blockchain space.

Lame rose to fame on TikTok gaining 142 million followers with his videos calling out do-it-yourself content creators that make things too complicated. He provides comical life hacks that make things much simpler while doing his popular move of putting both his palms up.

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