Binance Becomes the Official Exchange Partner of 64th GRAMMY Awards
CoinEdition
Published Apr 01, 2022 01:00PM ET
Binance Becomes the Official Exchange Partner of 64th GRAMMY Awards
- Binance Exchange signed a deal to become the official cryptocurrency exchange partner of the 64th Annual GRAMMY Awards.
- According to the Recording Academy, Binance is the perfect partner for the GRAMMYs to assist their mission to ‘empower music people around the world.’
- The collaboration aims to bring multiple Web3 tech solutions and experiences to the projects and events.
Binance has announced its partnership with the Recording Academy, the organization behind the GRAMMY Awards. According to the official blogpost, Binance has become the official crypto exchange partner of the upcoming 64th Annual GRAMMY Awards.
Notably, this is Binance’s first collaboration with a music organization. Though the Binance NFT platform opened last year, the crypto exchange is still actively working with music artists. In fact, the international luxury brand Jimmy Choo launched its first NFT collection on the platform.
On the other hand, the Recording Academy’s collaboration with Binance is not the organization’s first journey into the world of music and cryptocurrency. In November last year, the Recording Academy made a significant stride into the business by partnering with OneOf, an NFT marketplace funded by record producer Quincy Jones on the Tezos blockchain.
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Written By: CoinEdition
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