Argentinian league rebrands to Torneo Socios.com with new partnership

Cointelegraph

Published Jul 16, 2021 02:51AM ET

Updated Jul 17, 2021 05:20AM ET

Argentina’s top pro-soccer league is getting a rebrand after it secured a new sponsorship deal with Chiliz, the creators of fan tokens and the Socios.com blockchain rewards app.

According to a July 15 announcement from Socios, the partnership with the Argentina Football Association (AFA) will see the Primera Division renamed as Torneo Socios.com for the 2021/2022 season, with Torneo meaning “tournament” Spanish.

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