Benchmark reiterates Buy rating on Amplitude stock, maintains $15 price target
Investing.com
Published Jul 11, 2025 09:31AM ET
Investing.com - Benchmark reiterated its Buy rating and $15.00 price target on Amplitude Inc (NASDAQ:AMPL), representing ~17% upside from the current price of $12.83, following the company's acquisition of Kraftful. The stock has shown strong momentum, delivering a 51% return over the past year, according to InvestingPro data.
Amplitude announced it has acquired Kraftful, an AI-native Voice of Customer (VoC) startup. No financial details regarding the transaction were disclosed.
Benchmark views the acquisition as potentially strengthening Amplitude's existing value proposition while providing additional digital analytics capabilities to its platform.
The research firm believes there is an opportunity for revenue synergies through cross-selling once Kraftful is integrated into Amplitude's operations.
Benchmark considers the transaction "a productive use of capital to accelerate platform innovation" and maintains its price target based on 5x Amplitude's projected 2026 revenue.
In other recent news, Amplitude Inc has announced several key developments that are likely to interest investors. The company recently acquired Kraftful, a voice of the customer solution, with Needham maintaining a Buy rating and a $16 price target for Amplitude following this acquisition. Financial specifics of the deal were not disclosed, but it is expected to enhance Amplitude's AI capabilities. In another update, BofA Securities raised its price target for Amplitude to $15 from $13, maintaining a Buy rating, citing the company's launch of new AI products and its potential to capture a larger share of the digital analytics market. Additionally, Amplitude has entered into a strategic collaboration with Amazon (NASDAQ:AMZN) Web Services (AWS) to develop solutions aimed at enhancing customer experiences. This partnership is expected to help companies better utilize their data to drive personalized digital experiences. The collaboration has already shown promising results, as demonstrated by Rappi, a Latin American super app, which reported a 10% increase in first-time orders and a 30% reduction in customer acquisition costs. These recent developments highlight Amplitude's ongoing efforts to expand its platform and capabilities in the digital analytics space.
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Written By: Investing.com
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