Xerox (XRX) Expands Service Segment Portfolio To Fuel Sales

 | Nov 17, 2016 08:50PM ET

Xerox Corporation (NYSE:XRX) recently announced the expansion of its Communication and Marketing Solutions portfolio in addition to enhancing its Document Transaction Processing Services.

The Communication and Marketing Solutions help enterprises manage the way companies share information with their clients. This segment is primarily responsible for enhancing customer relationship. With the expansion of its service portfolio, Xerox now offers Document Publishing Services, Collateral Management Services, Demand Generation Services, Inbound and Outbound Digital Services, Product Information Management Services, Multichannel Communication Services, and Transactional Print and Mail Services.

On the other hand, Xerox’s Document Transaction Processing Servicesstreamline and automate business processes to drive growth, reduce costs and digitalize paper-based workflows. The enhanced Document Transaction Processing Servicesnow provide inbound customer communication, accounts payable and receivable, health records management while digitizing legacy files.

Both the services aim to reduce costs and facilitate front- and back-end business processes. Moreover, Xerox's automation expertise helps enterprises shift to digital transactions from paper transactions. Such enhancements will enable the company clinch more valuable contracts in the future to augment top-line growth going forward.

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