Williams-Sonoma & Miraval Partner To Offer Culinary Products
Zacks Investment Research | Mar 28, 2019 10:43PM ET
Williams-Sonoma, Inc. (NYSE:WSM) is set to offer a new set of kitchen culinary products in partnership with Miraval, the global leader in wellness resorts and spas. The partnership will unveil two Life in Balance Culinary Kitchens at Miraval’s flagship resort based in Arizona and Miraval Austin.
Williams (NYSE:WMB) Sonoma will provide different culinary tools that will help Miraval's guests in conducting healthy cooking classes and workshops. Each of these products, that are best suited for the new kitchens, will be handpicked by Miraval's chefs. Post culinary class and workshop, each guest will have the opportunity to purchase new products from Williams Sonoma's website and Miraval's onsite retail stores.
This move underscores Williams-Sonoma’s focus on engaging customers to drive brand awareness. Via collaborations like this, the company aims to attract new customers, invent new trends in home furnishing and widen its social media reach. Backed by a strong brand presence, shares of Williams-Sonoma have gained 8.5% over the past year, outperforming the Zacks Investment Research
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