Williams-Sonoma Opens Third West Elm Store In Nevada

 | Oct 09, 2016 10:10PM ET

Modern home-furnishing chain West Elm, owned by Williams-Sonoma Inc. (NYSE:WSM) , announced the opening of its third store in Nevada at Downtown Summerlin, creating approximately 30 jobs. The 11,032 square-foot retail store will open on Oct 6.

This marks the fourth initiative by West Elm this quarter after the expansion into the boutique hotel business, Whole Foods’ product line and partnership with Sonos Home Audio System. This can be seen as Williams-Sonoma’s strategy to counter competition from industry peers like At Home Group Inc. (NYSE:HOME) , Haverty Furniture Companies Inc. (NYSE:HVT) and Fortune Brands Home & Security, Inc. (NYSE:FBHS)

Store Details

Along with the store’s holiday assortment of modern furnishings and décor, products from eight Nevada-based makers and designers will be available. A complimentary design lab offering West Elm’s Style+Services will be there to support customers as well. The store will also offer custom-designed cash wrap designed by Nevada-based artist Zac Bryson of Wildwood Supply Co.

WILLIAMS-SONOMA Price

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