Will Philip Morris' Efforts To Expand RRPs Fuel Growth?

 | Feb 26, 2018 10:14PM ET

As smoking rate continues to decline globally along with stringent government regulations and increasing consumer health awareness, Philip Morris International Inc. (NYSE:PM) has been facing receding volumes in its combustible products category. Amid such conditions, the company has been striving to achieve growth and stay afloat in the industry by focusing on reduced-risk tobacco products.

Declining Cigarette Consumption Poses Concerns

Philip Morris has been witnessing deteriorating shipment volumes mainly due to receding demand for cigarettes. Moreover, consumers are opting for e-cigarettes or substitutes for cigarettes, which is affecting cigarette volume. During fourth-quarter 2017, total cigarette shipment volume fell 2.1%. We note that anti-tobacco campaigns and rigid government policies have been plaguing cigarette consumption. Government initiatives to curb tobacco consumption mainly include self-critical advertisements, use of precautionary labels on cigarette packets and lowering of nicotine levels in cigarettes.

Moreover, due to such industry headwinds, Philip Morris’ shares have lost 7.7% in the past six months, wider than the .

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