Will Gaming Stocks Continue to Do Well Post-Pandemic?

 | Nov 19, 2020 03:59AM ET

The gaming market has been a major beneficiary of the pandemic as people who were forced to stay home spent more time on their mobile phones, PCs and consoles. While that also pushed sales of food and beverages (because most people eat and drink while playing), in this article we are focusing on games.

The need to maintain social distancing and desire to do things socially (or in a group, as is possible with many games) combined to create record gameplay and game viewing in the first half of 2020.

Additionally, there hasn’t been a big decline when things started opening up because social activity in public places is still limited with safety protocols making things far less enjoyable.

Also, a gaming enthusiast is a different animal altogether. Games foster a competitive feeling that itself boosts the desire to play more. And the gaming market has changed a lot over the last few years with many more women and older people becoming active participants.

We also have a fast-growing segment in game viewing that didn’t even exist a few years back.

The pandemic has not only encouraged more first-time players, but has also brought back at least some earlier enthusiasts that had dropped out because of the pressures of work or raising a family.

So, Newzoo estimates that the gaming market will grow 19.6% in 2020 to $174.9 billion, up $15.6 billion from its earlier forecast provided after the close of the first quarter. China is expected to be the biggest market this year, with $44 billion in sales, followed closely by the U.S. with $41.3 billion. These two countries will account for 49% of global sales. A breakdown by region shows the Asia/Pac region accounting for 48%, North America 26%, Europe 19%, Latin America 4% and the Middle East & Africa 3%.

Estimates were raised across the PC, mobile (the largest) and console (fastest growth this year) segments, with the PC segment now expected to bring in $37.4 billion, mobile $86.3 billion and console $51.2 billion. That’s up from $36.9 billion, $77.2 billion and $45.2 billion in the last forecast.

Newzoo maintains its forecast for the market to touch $217.9 billion by 2023. So the growth rates we’ve seen this year may not hold up. However, the market should still grow quite fast with expansion into more markets and deeper penetration of existing ones.

Given this backdrop, it isn’t surprising that gaming stocks, part of the Zacks-classified Toys - Games – Hobbies industry (top 10% of industries), are looking good at the moment-

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Activision Blizzard (NASDAQ:ATVI), Inc. ATVI for one has a Zacks Rank #2, which is equivalent to a Buy rating. The company’s revenue is expected to be up 28.0% and 2.4%, respectively in 2020 and 2021. Earnings are expected to grow 51.6% this year and 3.7% in the next. The Zacks Consensus Estimates for 2020 and 2021 are up 16 cents (4.9%) and 20 cents (6.0%), respectively, in the last 30 days.