Will ECB QE Drive European Stocks To New Highs?

 | Dec 08, 2014 04:53AM ET

The economy in the Eurozone is struggling at present and has been for some time now. Consistently low inflation has significantly increased the risks of deflation in the region. In response to this the European Central Bank (ECB) has taken unprecedented action by cutting interest rate to negative levels, and then dropping them again. On top of this the ECB has introduced quantitative easing (QE) to combat the economic risks of deflation and announced in their meeting last week that they are now preparing to increase these measures.

Notwithstanding the other effects that this action is likely to have, of which there are many, we believe that that this increase in QE in Europe will have a highly bullish effect on the European equities markets. The first reason for this is that the ECB’s QE has so far been, and is very likely to continue to be, targeted towards actually stimulating growth in the economy, in a similar way to QE3 in the US, rather than broad based actions that pumped money into the system to avoid a collapse as QE1 and QE2 did. This means the ECB’s new measures are likely to stimulate growth over the long term.

There is an argument that preparing to adjust or increase their QE program to improve its effectiveness shows that the current measures that the ECB have in place have failed, and that future alterations will similarly fail. However, this would be ignoring the early days of QE3 in the US. After announcing $40 billion of purchases a month in September 2012 Ben Bernanke then announced that the Fed would more than double its purchases in December that year. Given that QE3 has been successfully concluded and that the US economy is consistently improving, we can say that an increase in the size QE by a central bank does not constitute its failure. Therefore, it is reasonable to expect that the action taken by the ECB will have a positive effect over the long term.

If the ECB’s QE does have a positive effect on the European economy, then stocks are likely to rally. The consistent strength in the US economy has provided the fuel for a rally to all-time highs in the US stock market. In fact, the action taken by the Fed in the way of QE3 caused this bull market to begin before the effects on the economy were clear.