Will Canopy Provide A Speck Of Hope For The Cannabis Sector?

 | Feb 11, 2020 11:19AM ET

The big news in the cannabis sector this week will come Friday, when Canopy Growth (NYSE:CGC), (TSX:WEED) offers up its third quarter earnings for fiscal 2020. That, of course, will only hold true if there are no other surprise announcements of corporate shake-ups.

Anyone with an interest in the cannabis sector will be keeping an eye on the Canopy figures. As the largest marijuana grower on the planet, the company’s results have the potential to map the prospects of the entire industry.

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The sector has been plagued since the beginning of the year with one announcement after the other involving a growing list of marijuana growers dealing with corporate personnel changes, workforce layoffs, multi-million-dollar write-downs and cash shortages: all of which have sent share prices tumbling.

The good news is that analysts are still predicting decent results from Canopy. The Ontario-based grower is expected to show a year-over-year increase in earnings based on higher revenues.

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But just because the predictions are optimistic does not necessarily mean hitting those expected targets is a sure thing. If there is one thing we have learned in the cannabis sector, you can’t trust the hype, nor the hope.

Recently, Canopy was forced to push the launch of many of its so-called 2.0 products – vapes, edibles and beverages – which became legal last fall in Canada, into 2020. But the latest quarter will include the ramp-up costs of getting these products to market. And seeing that we are hitting the half-way mark of the month of February, we are aware of the additional regulatory and roll-out hurdles these products have hit.

In addition, last month, Canopy tempered expectations by publicly admitting it has not been able to scale THC-infused beverages. In its statement released on Jan. 17, the company said it would provide an update on its beverage launch when it releases its third-quarter results. So watch for that, too.

The day Canopy announces its earnings will also mark one month since its new CEO took over the reins of the company. That kind of timing could mean the announcement of structural changes. And an announcement along those lines would not be totally out of left field given what we have witnessed from other major growers in the sector in the last few weeks.