Why It Might Be Time To Start Looking At Consumer Staples
Michele Schneider | Jul 20, 2021 12:30AM ET
With the markets’ recent decline, investors' mindset could be shifting into protecting gains made throughout the year. The recent blow off from highs has also brought in more volatility with a potentially choppier environment.
Additionally, pandemic worries have increased as the COVID Delta variant threatens progress towards reopening countries and travel. Paired with rising inflation, many investors are searching for safer places to move money.
If uncertainty remains, we could see a rotation into consumer staples as they tend to outperform during inflationary times and stagnant markets, if the indices begin to trade sideways.
Consumer staples include foods and beverages, household goods, and hygiene products as well as alcohol and tobacco.
Some of the big names we are watching include Procter & Gamble Co. (NYSE:PG), Coca-Cola Co. (NYSE:KO), PepsiCo (NASDAQ:PEP), and General Mills (NYSE:GIS).
We are also watching companies in agriculture: Bunge (NYSE:BG), large discount stores such as Walmart (NYSE:WMT) and Target (TGT), and supermarkets like Kroger (NYSE:KR), and Costco (NASDAQ:COST).
The particularly interesting ones are GIS, BG, and PG.
GIS needs a breakout over resistance from its 50-Day moving average at $61.63 while BG needs to hold over its 200-DMA or Monday low of $71.73. On the other hand, PG recently broke over its $139 price area which has a large amount of consolidation over the past 3 months. If it can stay over Monday’s low, we can watch for it to clear its next resistance zone around $145.
With that said, while consumer staples can help during stagnating market action, they are still subject to risks through supply chain issues and transport costs.
This means we should also keep an eye on the transportation sector (IYT) to stabilize over its recent lows of 245.48.
ETF Summary
- S&P 500 (SPY) Watching to hold over 50-DMA at 423.09.
- Russell 2000 (IWM) Next support the 200-DMA at 206.77.
- Dow (DIA) 341.53 needs to clear. Next support at 332.68.
- NASDAQ (QQQ) Needs to hold current price level as support.
- KRE (Regional Banks) 59.02 the 200-DMA.
- SMH (Semiconductors) 247.98 needs to clear.
- IYT (Transportation) Doji day. Needs to hold over Mondays low at 245.48.
- IBB (Biotechnology) 156.78 support area.
- XRT (Retail) 91.71 pivotal area to clear.
- Junk Bonds (JNK) Sitting in a choppy range. Like this to hold Monday's low at 108.65.
- XLU (Utilities) closed over both the 50-DMA and the 10-DMA.
- SLV (Silver) Needs to hold 23.18.
- VBK (Small Cap Growth ETF) 268.53 next support area.
- TLT (iShares 20+ Year Treasuries) Sitting over 50-Week moving average at 150.25.
- USD (Dollar) 91.40 support area. 93.44 resistance.
- DBA (Agriculture) Failed to clear the 50-DMA at 18.42.
- GLD (GoldTrust) Closed over its 10-DMA at 169.41.
- TAN (Solar Energy) Closed over the 50-DMA, looks good.
- USO (US Oil Fund) Needs to find support.
- XME (S&P Metals and Mining) If cannot find support, watch the 200-DMA at 36.54.
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.