Why Good Is The New Bad And You Should Buckle Up This Fall

 | Jul 17, 2014 12:25AM ET

As strange as it may seem, there are times when good economic data is bullish and other times when good economic data may be bearish. The same is true for bad economic data, which can elicit both good and negative market reactions. Typically, the deciding factor for how such incoming data will be interpreted is in how it will drive changes in monetary policy.

As an economic expansion begins, good economic news is bullish as it proves to investors that the economy is coming out of a recession. However, eventually the recovery picks up steam and matures to the point where the Fed decides to take away the punch bowl and start raising rates to prevent elevated levels of inflation or overheating in the economy. It is at this point where the market's reaction function "switches polarity" and incoming economic data is now interpreted as a negative market signal because it means there is a greater chance the Fed will be raising interest rates in the near future...which is where we find ourselves now.

In Fed Chairwoman Janet Yellen’s semi-annual testimony to Congress this week she said the following which caused the markets to initially sell off:

“If the labor market continues to improve more quickly than anticipated by the committee, resulting in faster convergence toward our dual objectives, then increases in the federal funds rate target likely would occur sooner and be more rapid than currently envisioned.”

Since Yellen made it clear the Fed is using employment data as a key barometer for when to raise rates, let's look at past economic cycles to determine when this initial rate hike may occur and, more importantly, how the market may react in the days ahead.

The 1990-1991 recession saw the 3-month average of the monthly payroll change move from the upper 200K range to below -200K just after the recession ended. In late 1991 monthly payroll growth moved back into positive territory and continued to accelerate throughout 1992-1994 and eventually the Fed began to hike interest rates to cool the economy. This occurred in early 1994 when the Fed raised the Federal Funds Target Rate from 3% to 3.25% after it had been flat for more than a year. The 3-month average of monthly payroll growth at the time of the first hike was 261K jobs being added.