Why Disney Should Be In Your Retirement Portfolio

 | Mar 31, 2021 09:17AM ET

Walt Disney & Co. (NYSE:DIS), one of America’s most iconic brands, was a staple stock for many retirement portfolios before the pandemic. The company showed solid growth and had an attractive dividend.  

Disney offered a winning combination for long-term investors. Its core business, which included theme parks and movie theaters, generated hefty amounts of cash, which the House of Mouse used for dividend payouts and to invest for growth.

But that model unravelled during the pandemic, forcing the company to close the very attractions on which its brand was built and take a variety of cost-cutting measures, including furloughing thousands of workers and eliminating dividends.

During its most recent quarter, total revenue at Disney dropped 22% to $16.25 billion, with a drastic slide in sales in both the company’s media and entertainment distribution as well as its parks, experiences and products segments. In the latter group, revenue plummeted by more than half.

For long-term investors, the biggest question going forward is whether California-based Disney will ever be able to return to normal once the pandemic is contained.

Judging by the powerful rally in Disney shares—which have gained more than 90% in the past year—it appears investors have priced in a more profitable future for the world’s largest entertainment company after a devastating year. The stock closed Tuesday at $185.53, after hitting a record high earlier this month.