Jay Kaeppel | Sep 29, 2016 10:50AM ET
Coca-Cola Company (NYSE:KO) is unquestionably one of the most recognized brands in the world. Still, like everything, it seems that there is a time to reap and a time to sow. So let’s look at two upcoming periods that have witnessed very divergent results for KO's stock.h3 That Fourth-Quarter “Fizz”/h3
This favorable period extends from the close on the 12th trading day of October through the 19th trading day of November. Figure 1 displays the growth of $1,000 invested in KO stock only during this period starting in 1989.
For The Record:
This unfavorable period extends from the close on the 17th trading day of December through the 20th trading day of January. Figure 2 displays the “growth” of $1,000 invested in KO stock only during this period starting in 1989.
For The Record:
Will these trends hold up this time around? Ah, there’s the rub. As with any seasonal there are never any guarantees “this time around”.
Still, as the old saying goes – well, sort of paraphrasing here – 82% accuracy is 82% accuracy.
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