When Stocks Breakdown: 4 Case Studies

 | Oct 13, 2014 01:37AM ET

The ability to recognize shifts in market sentiment and momentum through price action analysis is an essential characteristic of a skilled trader and investor. This talent is not born overnight.

In fact, it can take weeks or months of watching a stock closely to acquire a familiarity with its fluctuations over various time frames and develop the eye to discern key changes in price.

It must be emphasized that stocks trade both up and down, and that we can make money in either direction:

  1. By entering a long position, we profit by buying a stock at a low price and selling it at a higher price. We only make money if the stock price rises (bullish bias).
  2. By entering a short position, we profit by selling a stock at a high price and buying it back at a lower price. We only make money if the stock price falls (bearish bias).
“The problem with short selling is it’s still not particularly well accepted as an American way of investing.”-  Bill Ackman, Hedge Fund Manager, in a Reuters Impact Players Interview on 4/8/2013

Most people are familiar with betting on a rise in stock prices and thus going long, as this is what is traditionally presented as the primary way to make money in the market. Going short is not as well understood, in part due to the stigma associated with it as well as the lack of education about it.

Let's take a look at some examples of stocks we've highlighted recently and a few new ones which all share one thing in common: notable breakdowns in price that traders with a preference for entering and profiting from short positions can learn from.