What To Expect From Lululemon Q1 Earnings With LULU Stock Up 40% In 2019

 | Jun 11, 2019 04:39AM ET

Lululemon (NASDAQ:LULU) stock has climbed over 41% in 2019. This climb helps LULU come in well above its industry’s 15% average jump and sportswear giant Nike’s (NYSE:NKE) 12% gains. Now it’s time to dive into what investors should expect from the yoga apparel giant’s first quarter fiscal 2019 financial results that are due out after the closing bell Wednesday.

LULU Overview & Growth Plans

Lululemon’s rise into a sports apparel powerhouse helped spawn the more widespread use of the word athleisure. The company’s success and expansion has seen Nike, Adidas (OTC:ADDYY) , Puma, Gap (NYSE:GPS) , L Brands’ (NYSE:LB) Victoria’s Secret, and others roll out more complete athleisure’s lines for both men and women. The style and clothing that Lululemon helped popularize on the higher-end has also sparked off-priced athleisure expansion from Target (NYSE:TGT) and others.

The Vancouver-based company has also expanded its menswear business and bolstered its outwear offerings to better compete with the likes of Canada Goose (NYSE:GOOS) and V.F. Corporation’s (NYSE:VFC) The North Face. Plus, LULU is set to roll out selfcare products and currently sells a more robust lineup of work appropriate/business clausal clothes.

Lululemon operates a mostly direct-to-consumer business, which is perfect in today’s Amazon (NASDAQ:AMZN) -obsessed retail age that has seen department stores like Macy’s (NYSE:M) , J.C. Penney (NYSE:JCP) , Kohl's (NYSE:KSS) , and Nordstrom (NYSE:JWN) suffer. And last month, company management laid out its new five-year growth plans. Lululemon now expects to more than double the size of its men’s revenues by 2023 as part of its “Power of Three Growth Strategy.”

Executives also expect to more than double the company’s digital revenue during this period and quadruple its international sales. This expansion includes the firm’s presence across social media outlets such as Instagram (NASDAQ:FB) , and a deeper push into China and beyond. For reference, Lululemon ended the fourth quarter with 440 total company-operated stores, up from 404 in the year-ago period.