What's In Store For Reynolds American (RAI) In Q1 Earnings?

 | May 01, 2017 02:38AM ET

Reynolds American, Inc. (NYSE:RAI) is set to report first-quarter 2017 results before the opening bell on May 3. The question lingering in investors’ minds is, whether the tobacco maker will be able to maintain its positive earnings surprise streak in the to-be-reported quarter. We note that the company has outpaced the Zacks Consensus Estimate in one of the trailing four quarters, posted negative surprise in two and in line in the remaining one, with an average negative surprise of 1.6%.

Coming to the share price movement, the stock not only outperformed the Zacks categorized Tobacco industry but also the broader Consumer Staple sector over the past one year. Reynolds American’s shares rallied 29.9% over the past one year, higher than the Zacks categorized Tobacco industry’s growth of 16.2% and sector’s growth of 3.1% in the same time frame.

The industry is part of the bottom 24% of the Zacks Classified industries (64 out of the 265). On the contrary, the broader sector is placed at the bottom 38% of the Zacks Classified sectors (10 out of 16).