WeWork To Go Public: Unprofitable IPO Trend Continues

 | Aug 15, 2019 01:14AM ET

We are nearing the end of our economic cycle and unprofitable IPOs are sweeping the markets with almost every prominent IPO this year having a negative bottom line before making their shares open to the public. Start-up unicorns like Uber (NYSE:UBER) , Lyft (NASDAQ:LYFT) , Pinterest (NYSE:PINS) , Slack (NYSE:WORK) and now WeWork (WE).

The Business

WeWork pioneered space-as-a-service and is the largest player in this new wave of commercial real estate. This company began 9 years ago to provide office-space access to start-ups and small businesses who otherwise wouldn’t have been able to afford it. Today WeWork has 527,000 members including 38% of the Global Fortune 500.

The company’s success is a product of a shift in generational business needs. The office space is built to be an environment that nurtures ideas and innovation. Its open layout and aesthetically pleasing architecture allow entrepreneurs to network and discuss ideas. It is also perfect for those who are on the go or work remotely with just a $45 membership giving them access to 200 locations in 53 cities. The cost structure varies depending on business needs.

WeWork has 528 locations across 111 countries, which is an astronomic leap from the 2 New York locations they began with in 2010. Over 50% of occupancies are overseas. This large international presence gives them leverage to attract a larger total addressable market as they expand locations. WeWork’s current TAM is $900 billion, and the company is targeting 179 more cities (280 in total) to expand its TAM to $1.6 trillion.

WeWork is attracting a growing number of business members with over 500 employees, which they refer to as “Enterprise Memberships”. This now makes up 40% of their members compared to the 20% it saw in 2017. This is a great sign for the firm because it illustrates that big businesses are choosing to use WeWork’s space-as-a-service over traditional leases, this is also expanding brand equity.

WeWork is another example of how subscription-based (though the company calls it memberships) is a business model that has become increasing popular and lucrative. Having consistent year-over-year and quarter-over-quarter growth figures that investors can count on make this type of investment very attractive. Membership retention is key and below illustrates WeWork’s ability to do so.