Wells Fargo (WFC) Discards Plan to End Personal Line of Credit

 | Aug 19, 2021 01:25AM ET

Banks are jumping on the bandwagon of streamlining operations to revive profitability amid the pandemic. Wells Fargo (NYSE:WFC) WFC , the third largest U.S. bank in terms of assets, is not an exception either.

As part of the bank’s efforts to simplify its product offerings, Wells Fargo had ceased opening new personal lines of credit in May 2020. In July 2021, it informed its customers that it would close all current personal lines of credit (PLOCs) for amounts between $3,000 and $100,000. It had also cautioned the customers about its decision’s impact on their credit scores.

The bank received complaints from customers, primarily because reducing a customer’s financing can mar their credit score and the bank’s restructuring moves should not come at the expense of customers’ credit scores.

Hence, after this move was criticized by existing customers, Wells Fargo has now reversed its decision to end those PLOCs. According to notifications viewed by Bloomberg, consumers who haven’t used their accounts since October 2020 will also be given the option of keeping them open.

As per the article by Bloomberg, the bank is allowing inactive PLOC customers until the end of November 2021 to either use their accounts or inform the bank about keeping them open or not. However, it will not grant PLOCs to new customers.

The unsecured PLOCs were granted to borrowers with robust track records. However, now people have numerous options, such as credit cards with emulous rewards programs, or online lending platforms, personal and home equity loans and financing for larger purchases, on which dealers or retailers provide 0% interest rates. Despite this, PLOCs remain a favored source of funding for long-time consumers of the bank.

Under the leadership of the bank’s CEO, Charlie Scharf, Wells Fargo has been retreating from businesses deemed needless, with the goal of streamlining operations and enhancing profitability after years of scandals.

Shares of this Zacks Rank #3 (Hold) company have gained 28.8% over the past six months compared with the industry 's growth of 11.6%.