The Week Ahead: Will Falling Earnings Sink The Market?

 | Jul 12, 2015 01:46AM ET

There is special interest in 2nd quarter earnings both as a read on the economy and trends in costs and margins. Ordinarily the focus would be Fed Chair Yellen’s House testimony on Wednesday and the reprise on Thursday. She has stated her viewpoint so frequently – rate hike possible, data dependent, expecting better growth – that a surprise is unlikely.

I expect the earnings story to steal Yellen’s thunder, with pundits wondering:

Will Falling Earnings Sink the Stock Market?

h3 Prior Theme Recap
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In my last WTWA I predicted a lazy summer week, with plenty of time for pundits to analyze the heavy schedule of FedSpeak. If you merely looked at the overall result for the week, it might seem like this call was accurate. Wrong! The Greek story lingered with both downs and ups. China’s market collapsed and the government intervened. Computer malfunctions took down the NYSE.

As usual, Doug Short’s excellent five-day summary captures the story in one great chart. Read the full article for more charts and discussion.

I did say that guessing last week’s theme was a crapshoot. At least I was right about that!

So why bother thinking about a theme? We would all like to know the direction of the market in advance. Good luck with that! Second best is planning what to look for and how to react. That is the purpose of considering possible themes for the week ahead. You can try it at home.

h3 This Week’s Theme
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Let me start with the theme competition. A focal point for this week will be Fed Chair Yellen’s semi-annual Congressional testimony. This time she starts with the House Financial Services Committee and repeats the same message the next day before the Senate Banking Committee. Six months from now the order will be reversed. Both groups get a chance to ask questions. If you know why it is done this way, it will take you far in your understanding of Congress as an institution, and American politics in general.

While we will have live coverage for most of this, do not expect anything new. You can save a lot of time by reading the latest update from Fed expert Tim Duy. This is a great economic summary combining helpful charts and understandable explanations. This summary and chart provide a small taste of the article:

The US economy is an island of mediocre tranquility in the midst of the stormy sea of the global economy. Tranquil enough to keep the Fed eyeing its first rate hike despite the surrounding storm, but sufficiently mediocre that they feel no reason to rush into that hike. As such, the Fed will remain on the sidelines until the forecast points toward sunnier skies. Uncertainty from Greece and China are likely raising the bar on the domestic conditions that would justify a rate hike.

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Despite the Fed story, I expect earnings news to steal the spotlight. There is considerable focus on year-over-year comparisons showing an expected decline in earnings. The importance of earnings is one of the few aspects of stock evaluation that garners nearly universal agreement. Because of this significance concern about the economy, I expect the question:

Will Falling Earnings Sink the Stock Market?

h3 The Viewpoints /h3

The earnings story is controversial including a range of viewpoints. We need to consider both aspects of this week’s question – the possible earnings decline and the effect on the stock market.

Earnings declines

  • A weak economy has finally taken a toll on corporate profits, especially in some sectors
  • A strong dollar hurts the exports and profit margins of many large companies
  • Profit margins are extended and overdue for a reversion to normal levels

There is excellent and objective overall coverage on these topics from FactSet , including the overall expectation of a 4.4% YoY decline in earnings. FactSet expects higher margins, but lower revenue growth until 2016.

Impact on stocks

  • Reality will finally take down the market
  • Stocks will pause while earnings “catch up”
  • Forward earnings are less worrisome, especially without energy
  • Comparisons for the rest of 2015 will be easier

There is excellent and objective commentary on forward earnings and the implications for stocks from Brian Gilmartin .

As always, I have my own ideas in today’s conclusion. But first, let us do our regular update of the last week’s news and data. Readers, especially those new to this series, will benefit from reading the background information .

h3 Last Week’s Data/h3

Each week I break down events into good and bad. Often there is “ugly” and on rare occasion something really good. My working definition of “good” has two components:

  1. The news is market-friendly. Our personal policy preferences are not relevant for this test. And especially – no politics.
  2. It is better than expectations.

The Good

There was some good economic news.

  • Alcoa (NYSE:AA) earnings reflected economic strength. Mostly this was in the revenue figures, highlighted in interviews on CNBC. Although I have no position in Alcoa, and it has lost its “bellwether” status, it is still a good read on certain markets – autos, aircraft, and construction of certain types. Seeking Alpha’s excellent transcript reports are essential tools for those who want to monitor companies, but cannot spend hours on conference calls.
  • Job turnover is encouraging, as documented in the JOLTs report. The most important features of this report are not overall job growth (tracked better by payroll employment) but the job openings and quit rate. These show the flexibility in the market, as well as the willingness to leave a job on a voluntary basis. Doug Short has a complete analysis as well as this chart, which is a conservative take on the quit rate.

explains why . Both for the Eurozone and the US, the service economies remain in moderate expansion.

  • Rail traffic was a bit better this week. See the report at GEI .
  • Fed commentary was generally dovish, despite Yellen’s Friday speech. See the discussion above citing Tim Duy.
  • The Bad

    There was also some negative data last week, partly on the policy front.

    • No convincing progress on Greece. We started the week with the resounding “no” vote in the Greek referendum. This seemed to give extra bargaining power to Prime Minister Tsipras. The initial market reaction to the uncertain effects of a Grexit was very negative. Later in the week, news about the umpteenth plan for a resolution seemed to stabilize markets. By the time markets open, who knows? We do not seem to be much closer to an enduring solution. Read The FT for updates.
    • Negative earnings revisions outnumber the positive shifts by 4-1. (FactSet ).
    • Commodity prices moved sharply lower. I am reporting this as a negative, but I am skeptical because of possible distortions from Chinese margin calls. (Stock investors forced to cash in commodity positions). That is fine as an indicator of commodity prices, but not as an economic signal. Bespoke also reports on some upward pressure. The jury is out on this indicator.
    • Initial jobless claims were worse than expected. It is a difficult time of year for seasonal adjustments, making it a good time to check in with Steven Hansen at GEI . His report takes various approaches, including non-seasonal comparisons. Here is one of the helpful charts:

    The Ugly

    Technology and “glitches.” The United Airlines delay was aggravating and possibly costly for passengers. The trading halt at the NYSE did not prevent people from trading at other sites, but (combined with the United problem) raised questions about a possible cyber-attack. The WSJ site went down, perhaps because of visitors checking on the NYSE story. Some may have altered their trades in the face of uncertainty and a market decline. And finally, there were calls from Congress to investigate and act if necessary.

    Meanwhile, how is the government doing with technology? The Office of Personnel Management FBI admitted that the background check system should have prevented the Charleston shooter from buying a gun. Congress is calling for an investigation into this tragic failure.

    Technological oversight and regulation might not be the strong suit for government.

    The Silver Bullet

    I occasionally give the Silver Bullet award to someone who takes up an unpopular or thankless cause, doing the real work to demonstrate the facts. Think of The Lone Ranger.

    No award this week. Nominations welcome, especially if refuting a specific chart that is both bogus and popular!

    h3 Quant Corner
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    Whether a trader or an investor, you need to understand risk. I monitor many quantitative reports and highlight the best methods in this weekly update. For more information on each source, check here .