The Week Ahead: Awaiting Earnings Report Verdicts

 | Jul 19, 2015 01:03AM ET

The special interest in 2nd quarter earnings continues. With a light week on data coming up and an apparent reduction in geopolitical concerns, I expect continued attention to corporate earnings. Pundits will be asking:

What is the verdict on earnings?

h3 Prior Theme Recap
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In my last WTWA I predicted that attention to earnings reports would dominate over Fed news. Many would be wondering whether the expected weak earnings would undermine the market rally. This was a good call. The stories about Greece and China faded, despite the live coverage of Greek protests. Chair Yellen got the expected live coverage, but there was nothing new. While the answer to the question about earnings sinking the market was “no” it was the right question.

We would all like to know the direction of the market in advance. Good luck with that! Second best is planning what to look for and how to react. That is the purpose of considering possible themes for the week ahead. You can try it at home.

h3 This Week’s Theme
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There is continuing interest in year-over-year comparisons showing an expected decline. The importance of earnings is one of the few aspects of stock evaluation nearly universal agreement. The market typically changes focus from week to week, but this is an exception. I expect focus will remain on the continuing question:

What is the verdict on earnings?

The Viewpoints

The earnings story is controversial, including a range of viewpoints. We need to consider both aspects of this week’s question – the possible earnings decline and the effect on the stock market.

Earnings declines

  • A weak economy has finally taken a toll on corporate profits, especially in some sectors. FactSet reports , for example, that excluding Apple (NASDAQ:AAPL), the technology sector will be down 6% year-over-year.
  • A strong dollar hurts the exports and profit margins of many large companies. FactSet reports that this is the most common reason cited for earnings weakness.