Weed Grower Canopy Tempts Investors With Infused Drinks

 | Jun 23, 2020 09:48AM ET

Despite setbacks in the last year, top cannabis firm Canopy Growth (NYSE:CGC) (TSX:WEED) is still something of a trail-blazer in this relatively new industry that is constantly evolving. And shareholders got a taste of just that on Monday, when the company held its annual investor day.

The Ontario-based grower outlined its plan to focus on its “2.0 products,” namely cannabis-based vapes and infused drinks, as a means of improving its financial footing and regaining the market share it has lost in the past year.

The push to roll out cannabis-infused drinks is part of a strategy of marketing to a client base that is not interested in smoking. Company executives have reportedly said the idea is to reach customers that are looking for replacements for alcohol.