Want To Bet On Super Bowl Fever? Here's An Odds-On ETF

 | Feb 09, 2022 05:10AM ET

Non-fungible token (NFT) investors have a special reason for tuning into the announced the creation of exclusive digital video highlight NFTs for NFL fans.

In a press release, the NFL explained the project:

“The all-new digital collectibles will give NFL fans the unique opportunity to collect and own NFTs featuring some of the greatest and the most talked about in-game Moments.”

The game between the Los Angeles Rams and the Cincinnati Bengals will take place at the SoFi Stadium in Los Angeles, California. The stadium is named after the financial technology (fintech) group SoFi Technologies (NASDAQ:SOFI), which paid $635 million for 20 years of naming rights.

h2 Companies To Watch During Super Bowl/h2

For Wall Street, professional sports are big business. For instance, betting on the Super Bowl is , especially as more US states legalize sports betting.

In early January, New York joined 17 other states to allow online sports wagering. Initially, the Empire State approved the operation of mobile sportsbooks to Caesars Sportsbook owned by Caesars Entertainment (NASDAQ:CZR); DraftKings (NASDAQ:DKNG); FanDuel, a subsidiary of Flutter Entertainment (OTC:PDYPY); and Rush Street Interactive (NYSE:RSI).

Meanwhile, NBC has already all ad inventory, with a 30-second spot for a record $7 million, up over 25% from the past year.

Among companies expected to run commercials are Alphabet (NASDAQ:GOOGL); Anheuser Busch (NYSE:BUD); the luxury auto brand BMW (OTC:BMWYY); Booking.com (NASDAQ:BKNG); General Motors (NYSE:GM); Hologic (NASDAQ:HOLX); Lay’s produced by PepsiCo (NASDAQ:PEP); Monday.com (NASDAQ:MNDY); Rakuten (OTC:RKUNY); Sam’s Club, a subsidiary of Walmart (NYSE:WMT); Taco Bell, a subsidiary of Yum! Brands (NYSE:YUM); Turkish Airlines (OTC:TKHVY); and Wallbox (NYSE:WBX), among others.

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In addition, crypto investors might be interested in knowing that the Singapore-headquartered cryptocurrency exchange Crypto.com and crypto derivatives exchange FTX will feature ads.

Finally, we have to mention that millions of Americans will spend significant amounts on food, drinks, decorations, apparel, leisure, and other purchases just before or on the day of the big sporting event. According to a National Retail Federation (NRF) , total consumer spending will likely exceed $14.5 billion. Thus, consumer staples and discretionary stocks, and exchange-traded funds (ETFs) will also be in the limelight.

With that information, here’s a fund that could benefit from this weekend’s Super Bowl.

h2 Roundhill Sports Betting & iGaming ETF/h2
  • Current Price: $22.30
  • 52-Week Range: $19.82 - $33.26
  • Expense Ratio: 0.75% per year

Currently, about 30 US states have legalized sports betting. Put another way, more than 100 million Americans today can place a legal wager in their home states.

Meanwhile, the worldwide is anticipated to exceed $90 billion by 2023. And according to the American Gaming Association, the US gaming industry supports 1.8 million jobs. Therefore, Wall Street pays close attention to companies in this leisure segment.

Our fund, the Roundhill Sports Betting & iGaming ETF (NYSE:BETZ), invests in global businesses engaged in sports betting and iGaming sectors. The ETF started trading in June 2020.