Walt Disney Stock Set to Reset Expectations

 | Nov 15, 2022 02:05AM ET

  • Disney Parks and Experiences continues to show improving results
  • Total DTC services grew 57 million subscriptions in 2022
  • DTC includes Disney+, HULU and ESPN+
  • Disney+ is expected to be profitable in fiscal 2024

Media and entertainment giant The Walt Disney Company (NYSE:DIS) stock has seen better days as shares cratered under the $90.71 double bottom on its weak Q4 2022 earnings release. Since the pandemic, Disney has been identified as a video streaming company and judged by its subscription base for Disney+ since the pandemic. The market has largely ignored its legacy theme parks, cruises and merchandising businesses to focus solely on its streaming content wars with competitors Netflix (NASDAQ:NFLX), Amazon Prime (NASDAQ:AMZN), Warner Brothers Discovery (NASDAQ:WBD), Comcast (NASDAQ:CMCSA) owned Peacock and Paramount Global (NASDAQ:PARA). The streaming business, which is listed under its direct-to-consumer (DTC) segment, continues to grow as it surpasses 230 million total subscribers between its three services. The advent of its ad-supported tier starting Dec. 8, 2022, should help to bolster growth and share price as it did for competitor Netflix. It’s theme parks are performing surprisingly well despite economic headwinds including inflationary pressures, strong U.S. dollar, and waning consumer discretionary spending.

h2 Competition Getting Fiercer/h2

Disney is facing threats from all angles in its direct-to-consumer (DTC) segment. Taking a cue from Amazon, Netflix is encroaching on Disney’s ESPN space as it plans to broadcast live sports programming. Warner Brother Discovery has taken Disney’s template to announce a 10-year plan for its DC Universe (DCU) that will mirror the Disney’s Marvel Cinematic Universe (MCU) which includes hiring a team like Disney did with Kevin Feige, the mastermind behind the MCU. They will focus on the most popular IPs including Superman, Batman, Wonder Woman, and Aquaman. The team is led by director James Gunn and product Peter Safran. James Gunn was the director of the wildly popular Marvel’s “Guardians of the Galaxy” movies.

h2 Layoffs and Freezes are All the Rage /h2

With the U.S. Federal Reserve looking for drops in CPI and employment to curb interest rate hikes, the market is hungry for bad news. What would normally be considered bad news for the workforce is apparently good news for the stock. Layoffs and freezes are the new buzzwords that can trigger an extensive rally in the underlying stock. This was evidenced by Meta Platforms (NASDAQ:META) mass layoff announcement that rallied shares over 15%. Amazon implemented hiring freezes and started layoffs including the entire Robotics division which consisted of over 3,700 people. This propelled its shares further on its 14% rally. LYFT (NASDAQ:LYFT) joined the firing spree as it announced lay-offs which helped shoot up shares 12%. Disney’s purported “targeted hiring freeze” helped spring its shares spring back above the $90.71 critical support level. An internal memo quoted CEO Chapek stated Disney was limiting headcount additions through a targeted hiring freeze but hiring for “the small subset for the most critical, business-driving positions will continue.” Rather than any formal announcement of job cuts, they do anticipate staff reductions as part of the review process.

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