Walmart Wins Retail Wars, Target Loses Ground

 | Aug 18, 2023 02:04AM ET

  • Walmart's Q2 results and guidance confirm trends suggested by other big-box retailers.
  • Consumers are shifting away from big-ticket items in favor of everyday needs.
  • Walmart is winning the retail wars and could see its shares hit new all-time high levels soon.
  • Walmart Inc (NYSE:WMT) Q2 results confirm trends Target Corporation (NYSE:TGT), Home Depot (NYSE:HD), and TJX Companies (NYSE:TJX) suggested. Consumers are shifting away from big-ticket items and large projects in favor of smaller, non-discretionary items. The shift is from discretionary categories into value, consumables, everyday items, health, and beauty.

    The difference between Walmart's results and the others is that it posted solid growth on the top and bottom lines, beat the Marketbeat.com consensus figures, raised guidance, and indicated strength in the back half. The biggest takeaway from the report is that Walmart is gaining a share over Target, which is bad news for Target shareholders.

    Shares of Target were already trending lower and may now break through critical support. Target's post-release action was to the upside and had the stock up high-single-digits at the high of the session.

    The bad news for chart watchers is that the action fell sharply from the opening levels and confirms significant resistance below the 150-day moving average and at levels coincident with the 30-day EMA and critical support levels.

    The Walmart report gives no reason for investors to choose Target and every reason to shift their retail assets to Walmart.