Veeva Systems Launches Veeva Nitro, Boosts MedTech Analytics
Zacks Investment Research | May 16, 2018 09:15PM ET
In a bid to replace the simple custom-made data warehouses with a unique industry-specific data model, Veeva Systems (NYSE:VEEV) recently introduced Veeva Nitro — a new model of commercial data warehouse for Life Sciences.
Veeva Nitro is built on Amazon (NASDAQ:AMZN) Redshift for fast-query performance on the largest data sets.
The new model unifies important data sources like prescription, sales and formulary to establish a solid commercial data foundation, boosting artificial intelligence (AI) and analytics in the MedTech industry.
Per management, Veeva Nitro caters to organizations’ unique regional requirements, including specialized data sources and business processes. The data model is based on deep industry-based practicesand leverages on the company’s flagship Veeva CRM Suite and Veeva Vault Promo Mats.
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