Vantiv & Visa Roll Out Product For Small, Medium Businesses

 | Sep 15, 2017 12:43AM ET

Integrated payment processor Vantiv, Inc. (NYSE:V) and Visa, Inc. (NYSE:V) have launched a new product called FastAccess Funding. This product is meant for the small and medium-sized businesses in the United States. As the name implies, the product will take care of the funding need of these merchants by considerably reducing the time to get access to their funds after sales are made.

Visa will use its Visa Direct functionality, to serve the merchants. Visa Direct is a simple, fast, and secure real-time payments platform.

The product will be a big breather for the merchants as the decrease in waiting time to access funds will reduce their working capital requirement.

Till now, merchants had to wait for a number of days to receive funds. This service helps merchants with quick and consistent access to their daily settlement, thereby enabling them to focus on growing their business without worrying for daily cash requirements.

This product is an extension of Vantiv’s new push-to-card platform. The merchants will receive settlement payout in minutes to their debit card once funded.

This product will make Vantiv the first major merchant acquirer to speed up the merchant settlement process and offer faster disbursements to their clients. Vantiv and Visa perceive a high growth potential in this market since one-third of U.S. small businesses are faced with funding challenges.

Vantiv’s shares have returned 35% in a year, significantly outperforming the industry ’s gain of just 26.5%.