U.S.: On Your Marks…

 | Mar 04, 2021 09:10AM ET

h2 Reopening to a consumer boom

It has been a strong start to 2021 despite the ongoing Covid-19 restrictions.

Robust manufacturing and construction numbers have been backed up by stellar consumer spending figures as the latest $600 stimulus payment boosted household buying power. Winter storms probably prompted a slight pullback in February. But with President Biden promising enough vaccines for all adult Americans by the end of May, consumers and businesses can look forward to the realistic prospect of a broad reopening of the economy from the second quarter onwards.

This means heavily impacted sectors including leisure, entertainment, hospitality and travel can finally open their doors and hire back workers. With an additional $1400 stimulus payment being part of President Joe Biden $1.9tn fiscal support package, economic momentum will surely build through 2Q into 3Q.

Moreover, household balance sheets are in great shape, with savings accumulated and credit card debts paid down. On household savings, there is strong reason to believe that improvements in finances are more evenly spread across the income distribution than in Europe. Consequently, with job opportunities set to expand on the reopening, a sizeable proportion of households may have the confidence to spend a portion of the accrued savings.

h2 Residential property building is leading a construction boom