Upgrade to Premium: How Corporate Profits Are Built on Everyday Immiseration
Charles Hugh Smith | May 13, 2025 01:20AM ET
If you want to escape immiseration, that option is available--upgrade to Premium.
I propose we set aside the conventional economic measures (GDP, unemployment, corporate profits, etc.) in favor of a more real-world metric: how many times we're hectored to "upgrade to Premium" to regain services that were once part of what we already paid for.
I submit that this metric is a far better measure of what's really going on in the economy than abstractions like GDP which say nothing about our real-world quality of life or whose getting the lion's share of the spoils.
If we track how many times we're hectored to "upgrade to Premium," it's clear the economy is in some terminal stage of decay beneath the happy story of soaring corporate profits. Or perhaps more accurately, the economy is in a terminal stage of decay in which corporate profits depend on reducing the quality of daily life as the last remaining means of pushing profits higher.
Consider a subscription to a major national newspaper. A subscription was once simple: you paid the publisher a monthly fee and you received the entire newspaper in print or online. Now you pay the monthly fee, click on a recipe link, and are nagged to "upgrade to Premium" to regain access to the Food section.
OK, forget the recipe, let's check the sports section. Click on a story, and voila, we're nagged to "upgrade to Premium" to access the "premium" sports section.
When did the Sports and Food sections become available only to those paying First Class rates? Please tell me this is a parody of corporate greed. Oh, it's now the New Normal. If that's the case, isn't our economy now a parody of a functioning economy?
Next up, a bulk email service. As we set up the email, we're prompted to select "send email now" or "schedule email to be sent later." If we choose the latter, we're prompted to "upgrade to Premium" for what was once part of the service we're already paying for.
Anti-virus software was once a complete set of tools with a single price. Not any more. Now when we run a scan, we're prompted to "clean up all the junk files." If we click on that link, surprise, we're prompted to "upgrade to Premium."
If you want to book a specific seat on an airline flight, that's extra now, too. And so on.
This immiseration of the quality of our lives is extraordinarily profitable. Here is the FRED (Federal Reserve) chart of corporate profits' share of domestic national income. Note that corporate profits' share of the national income poked above 7% in the go-go 1960s and 2000s, but only poked above 6% in the go-go 1990s.
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Corporate profits' share of the national income in the 6% to 7% was good enough for the economy to expand smartly. Now corporate profits are around 9% of the national income and we're hovering on the edge of stagflation and immiseration as wages' share of the national income has continued its 50-year decline.
Here's a chart showing the decline of the entirety of wages, including high earners.
Corporate profits have soared far beyond historic averages.
A reader suggested the recent leap in corporate profits was the result of the money supply expanding. M3 money supply rose 40% from February 2020 ($15.45 trillion, pre-Covid) to July 2022 ($21.7 trillion). Meanwhile, corporate profits jumped from $2.3 trillion to $4.3 trillion in that time--an 87% increase, twice the percentage increase in M3 money supply.
To state the truth--that corporate profits are now dependent on the immiseration of wage earners who continue to lose ground--is taboo because we now worship a two-headed god: increasing profits and accumulating wealth by any means available--including the slow drip of immiseration and the erosion of the quality of the citizenry's lives.
After all, we don't need no stinkin' quality of life--all we need is soaring corporate profits. If you want to escape immiseration, that option is available--upgrade to Premium.
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