Understanding Fair Valuation

 | Aug 28, 2015 03:04PM ET

h3 Introduction

In order to understand what the intrinsic value or fair value of a common stock is, you must think like a long-term business owner and not like a stock trader. Additionally, you must think like a business owner that has no intention of selling their business. Put another way, your business generates your livelihood. Therefore, your primary focus and attention is on answering the question: how’s business?

When you own your own business you care about sales, cash flows and ultimately net profits. These are the things that make your business valuable to you simply because these are the things that produce your income.

h3 Valuation is a Mathematical Principle and Not a Vague Concept/h3

When I speak of valuation, I am referring to the mathematical calculation of the returns (including both capital appreciation and dividend income) which you could prudently expect to earn from the company's cash flows (earnings). Those returns should be large enough to compensate you more than you could earn from a theoretically riskless investment like a Treasury bond. If you are not being compensated for the extra risk you're taking by investing in stocks, then I believe you are paying more than you should be.

h3 “Price Is What You Pay. Value Is What You Get”/h3

The venerable investor Warren Buffett has a real knack of putting complex concepts and ideas into simple and easily understood terms. In my opinion, his quote, "Price is what you pay. Value is what you get" is one of the more profound and important statements he has ever uttered. If truly understood, these simple words represent perhaps some of the most important bits of investment wisdom that an investor in common stocks could ever receive.

The concept of fair valuation represents the key to receiving the full benefit that these wise words provide. Knowing the price you pay is simple and straightforward. And, although many have an intuitive understanding of value, its deeper meaning is often only vaguely comprehended. Anyone who has truly made the effort to study Warren Buffett's investment philosophy understands that receiving value on the money he invests is of high importance to him.

So how do you know, when buying a stock, if you're getting value or not for your money? I contend that the answer lies in the amount of cash flow (earnings) that the business you purchase is capable of generating on your behalf. And regardless of how much cash flow the business can generate for you, its value to you will be greatly impacted by the price you pay to obtain it. If you pay too much you get very little value, but if you pay too little then the value you receive is greatly increased.

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Therefore, if value is what you're looking for, then it's important that your attention be placed on the potential cash flows that you're expecting to receive. Unfortunately, few investors possess the presence of mind to focus on this critical element. Instead, investor attention is more commonly and intensely placed on stock price and its movement. A rising stock price is usually considered to be good, and a falling stock price is considered bad. However, prudent investors understand, recognize and acknowledge that the stock market often incorrectly prices the stock behind a business relative to its intrinsic value.

Another investing great offered his view on this important point:

"Just because you buy a stock and it goes up does not mean you are right. Just because you buy a stock and it goes down does not mean you are wrong."

-Peter Lynch 'One Up On Wall Street'

Just like the Warren Buffett quote, Peter Lynch's quote is also based on the principle of sound valuation. The point is that a rising stock may be dangerously overvalued, while a falling stock price may indicate that the company is becoming a rare opportunity on sale.

Knowing the difference will materially impact not only the long-term rate of return the investor receives, but perhaps more importantly, the risk they are taking to get it. As I will illustrate later, you can dramatically overpay for even the best company. It is a truism that the stock market can, and will, inaccurately appraise the value of a business from time to time - up or down.

From what has been said so far, it should be clear that in order to receive value, you have to know how to calculate value. Then, and only then, can you be absolutely certain that you're investing in a stock and receiving value for the price you pay. However, there is an important caveat that needs to be introduced.

Just because you buy a stock at value doesn't necessarily mean that you will receive a high return. This is because value, although important, is only one component of future return. The other important component is the earnings growth rate of the business.

To clarify, you can buy a slow-growing company at sound valuation, and even at the same valuation as a faster growing company, while still earning only a modest rate of return. In fact, it could be argued that only being willing to invest at sound valuation is more critical for a slow grower than it is for a faster grower.

The rationale here is that there is very little margin for error when investing in a low growth security. Therefore, it's even more imperative that you get valuation correct. This may be one of the most confusing aspects of fair valuation, or value, that I will elaborate on later.

h3 The Foundational Principles of Value/h3

What gives a business (stock) value? Ultimately, any business, public or private, has its value derived from the amount of cash flow it is capable of generating for its stakeholders (stockholders). Not only will capital appreciation depend on the level of earnings, dividends are also a function of earnings. It is because of this principle that the discounted cash flow (DCF) method of valuing a business is so widely-accepted by scholars and professional investors. Consequently, this article on how to value a business is strongly based on utilizing fundamental valuations based on cash flows (earnings) as the primary method for assessing fair value or True Worth™ as I like to think of it as.

However, I intend to spare the reader the tedious task of evaluating or calculating long and complex mathematical formulas in order to assess fair valuation. Instead, I will focus on presenting logical explanations and straightforward discussions of the principles behind these important valuation methods. Additionally, I will provide what I hope the reader finds as easy-to-understand pictures as evidence supporting my points. Anyone who is interested in a more scholarly approach can simply Google: How to value a company using the discounted cash flow method (DCF).

I believe investors can possess a practical and useful understanding of the basic principles of fair value. In order to receive value when you buy a stock, you have to be careful that you are only paying a price that represents sound valuation. Fair valuation is only manifest when your investment in a business is supported by a strong foundation of fundamentals. These would include, but are not limited to, strong cash flow and earnings generation supported by a proven business model with prospects for continued growth.

Furthermore, the terms “value” and “valuation” though not synonymous, are very closely related. I am going to do my best to illustrate that the investor can only get value when buying a stock if they apply the discipline of sound valuation when they initially invest.

In other words, when the price you pay is at a level that equals sound valuation, then good value is what you will receive. As previously suggested, if you overpay your value will be less, and if you're fortunate enough to buy on the cheap, your long-term value will be enhanced.

h3 Calculating Intrinsic Value with Zero Growth, Moderate Growth and Low Growth/h3

Let’s start by looking at sound valuation from the perspective of minimum to maximum levels based on rates of growth. The reader should understand that much of what I will present next represents an overly-simplistic view of valuation. However, I believe that this is the best way to lay a sound foundation of understanding of this important investing principle.

There will be subtle calibrations that investors need to apply when actually making investments in real world situations. On the other hand, the core principle will aptly apply and hold true. Let’s initially look at how you would value a future stream of income that doesn’t grow. A 10-year treasury bond would represent a good proxy to illustrate this principle. The interest rate is fixed and guaranteed, but it does not grow.

Common sense and logic would dictate that you would never be able to buy a Treasury bond at one times its interest. In other words, a stream of income has an intrinsic value that is some multiple of its annual income stream. In order to calculate current valuation, you simply divide the interest rate it pays into its price. With 10-year treasuries yielding approximately 2.2% today, you divide 2.2 (the rate) into 100 (the price) and discover that it is selling at approximately 45½ times interest.

Historically, this is a very high price, which means that yields are also historically low. Therefore, people, possibly still traumatized by the Great Recession, are buying Treasury bonds today because they are willing to pay the high price for the safety they perceive they are receiving. Under more normal levels of interest rates, 10-year Treasury bonds have been more typically offered at yields of 6% to 8%. Do the division and this calculates to valuations of approximately 12 to 17 times interest. Nevertheless, any investment has a value that is greater than its annual income stream, but investors should understand there are rational limits to the multiple you pay for an income stream that should not be exceeded.

Common stocks are certainly not as safe as Treasury bonds; however, the principles behind sound valuation still apply. In other words, as long as a company generates an income stream, even if it doesn’t grow, it will have value that is greater than its annual income stream. Otherwise, this no growth investment would be generating cash on cash returns of 100%. Clearly, this would be illogical. Consequently, just like a Treasury bond trades at a multiple of interest, a common stock will trade at a multiple of its income stream which is generally represented as earnings. It is commonly expressed as a P/E ratio.

The reason I started with looking at a safe but no growth fixed income vehicle was to establish the minimum foundation of valuation. Historically, the average price earnings ratio that has been applied to the average company (the S&P 500) for the past 200 years has been approximately within a range of 15-16. This calculates to an earnings yield of approximately 6 to 7 %.

I do not believe it is a coincidence that this also represents the long-term average return that stocks have produced. In order to keep my promise of keeping it simple, I additionally point out that this valuation calculation also relates to normal fixed income yields of 6% to 8% as discussed above.

Most importantly, this 15 P/E multiple should be thought of as a barometer used as the starting point for valuation calculations and not an absolute number. However, this helps explain why my three examples presented below, each with different earnings growth rates, have approximately the same fair value PE of 15.

Utilizing the F.A.S.T. Graphs™ fundamentals analyzer software tool, my first example will review the low growth utility stock SCANA Corporation (NYSE:SCG) In order to illustrate the low rate of earnings growth that SCANA and utility stocks in general grow at, I am utilizing the logarithmic option of the research tool. This first graph plots SCANA’s earnings only since 1997. The orange line on the graph represents a P/E ratio of 15 which, as discussed above, I offer as a proxy of fair value for a company growing earnings at 3.2% per annum.

As I will introduce next, when stock prices are overlaid on the graph we should see a high correlation between price and earnings – if my thesis has any merit. In other words, we should see the price tracking the earnings line and we should also see evidence of fair valuation, overvaluation and undervaluation manifesting from time to time. More plainly stated, if the price is touching the orange line the company’s stock is fairly valued, if the price is above the orange line the company’s stock is overvalued, and when the price is below the orange line it is undervalued.