Twitter Tests Conversation Subscription Feature On Beta App
Zacks Investment Research | Mar 17, 2019 11:09PM ET
Twitter (NYSE:TWTR) is testing a plethora of features on its Beta app “twttr”, in a bid to improve the design of a conversation and make the application more interactive.
The company launched the prototype app to test new ideas and get feedback from selected users before incorporating them on the main app.
Twitter recently unveiled a ‘Subscribe to Conversation’ feature, which is aimed at benefiting users to subscribe to conversations they are interested in. Notably, this option is available on the top-right corner of a tweet. On selecting this option, users will get notified when new tweets are added to the conversation.
Before the rollout of this feature, it was essential for users to “heart” or comment in the conversations to receive updates. However, doing so compromised their identity, and subjected them to trolls and abuses. Markedly, user identity is now kept anonymous with this new update.
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