Twilio Enhances Email Tools For SendGrid Marketing Campaigns
Zacks Investment Research | Jul 10, 2019 11:07PM ET
Twilio (NYSE:TWLO) introduced Automation and Email Testing tools within SendGrid Marketing Campaign platform, designed to enable marketers send effective emails.
Reportedly, the new features will help marketers manage all email “including one-time and automated marketing mail and transactional messages, for unprecedented consistency and control to perfect content and improve deliverability.”
Notably, despite the growing popularity of video, voice and chat communications, demand for transactional email services is shooting up. Significantly, email still remains an imperative conduit for businesses to communicate with customers as it aids in more prudently addressing the respective client's engagement strategy.
Earlier in April, Twilio added services for email marketing including Email Bootcamp, Email Implementation and Email Implementation & Strategy. These provide customers with options for additional support, education and guidance to help set up and use SendGrid’s products, optimize their email programs and boost business results.
Acquisition of Sendgrid — A Key Driver
In February 2019, Twilio completed the buyout of SendGrid, the leading email API platform, for $3 billion. With this transaction, Twilio’s onmichannel communications capabilities are strengthened by enhancing its Programmable Communications Cloud software, which allows developers to embed voice, messaging, video and authentication skills.
Through the integration of SendGrid’s services, Twilio expects to integrate more than half a trillion customer interactions annually into its communications platform.
Notably, Twilio ended the last reported quarter boasting 154,797 active customer accounts with SendGrid contributing more than 84,000 to the count.
SendGrid's organic growth after taking into account its two months’ accretion in the first quarter was 30% year over year. Moreover, SendGrid boosted gross margins by 300 basis points sequentially.
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