TiVo Refreshes License With Samsung To Aid Customer Relations
Zacks Investment Research | Dec 05, 2018 10:20PM ET
TiVo Corporation (NASDAQ:TIVO) recently announced that a new multi-year patent license agreement has been signed by Rovi Corporation with Samsung (KS:005930). Per the deal, Rovi’s video discovery patents and technologies will be used across Samsung’s smartphone and tablet devices.
With this agreement, TiVo intends to enhance customer’s multimedia experience by adding value to current and future Samsung products.
Notably, the merger of Rovi with TiVo has brought together two of the leading players in the media entertainment industry, which has complementary products and services and a number of patented technologies.
The new TiVo has now become the global leader in entertainment technology and audience insights. The combined company has nearly 5,500 issued and pending patents, offering it a competitive edge against media and tech giants.
Relationship With Samsung
TiVo’s association with Samsung dates back to 2010 when the two companies partnered to build an advanced high definition PVR set-top box for digital video broadcasting (DVB) operators.
However, in 2015, TiVo sued Samsung for patent infringement, alleging that Samsung DVRs violated four of its patents.
Nonetheless, in a bid to settle the disputes, in November 2016, both companies signed a contract that provided Samsung with the rights to use TiVo’s patent portfolio in mobile, consumer electronic and set-top box businesses.
Talking about Samsung, Rovi Corporation’s executive vice president and chief intellectual property officer, Arvin Patel, stated that “Samsung is one of the most recognized and revered brands in the world. We are excited to build on our tremendous relationship with Samsung as they continue to innovate across their smartphone and tablet product lines.”
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