Time Warner (TWX) Banks On Strategic Efforts For Growth

 | Sep 28, 2016 11:09PM ET

Time Warner Inc. (NYSE:TWX) is riding high on initiatives such as foraying into new markets, expanding its digital presence and extension of The National Collegiate Athletic Association ("NCAA") deal. However, these signs of optimism are clouded by intense competition and dismal performance of the Warner Bros Division. Keep on reading to find out what are the pros and cons of Time Warner at the moment.

Hidden Catalysts

Time Warner has been expanding its digital presence to give consumers a more enjoyable viewing experience by making more contents available in various platforms and devices. Further, Time Warner enhanced the reach of HBO GO streaming service to mobile devices. It also launched an independent online streaming service HBO NOW to target consumers who have access to the Internet but are not cable subscribers.

Time Warner’s significant international footprint has helped broaden its client base and product portfolio. Turner is now concentrating on the enhancement of its reach in existing territories through investments in local production and gaining distribution rights for new networks. The increasing demand of its content from distributors such as AT&T (NYSE:T), Verizon, Netflix, Amazon (NASDAQ:AMZN), Hulu and other cable or satellite providers is assisting in augmenting revenue for Time Warner.

Time Warner’s Turner Broadcasting and CBS Corp. have extended their rights to air The NCAA Men's Division I Basketball Tournament through 2032. The deal is valued at $8.8 billion. Given the massive popularity of the event, CBS Corp. and Time Warner investors are likely to enjoy solid returns. With more viewership and higher advertising revenues, both the companies are poised for top-line growth. In the past, both enjoyed high television ratings and advertising revenues from the event.

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