This Tobacco Stock Is A Big Winner From E-Cigarette Bans

 | Jul 15, 2019 06:31AM ET

In late June, San Francisco banned e-cigarette sales completely. That means no brick and mortar sales. And no e-cigarette deliveries for online purchases.

Many cities already restrict vaping and e-cigarette sales. But San Francisco is the first major US city to ban sales outright.

Granted, it’s a cultural and political outlier. But other cities are already considering similar laws.

So this looks like the start of a bigger trend that could weigh heavily on certain tobacco companies.

Despite this thread, tobacco companies are still a great, recession-proof investment. And there’s one tobacco stock that will benefit from the crackdown on e-cigs big time.

The 800-Pound Gorilla of E-Cigs

E-cigarettes hit the US a little over a decade ago. Now it’s a $25-billion market.

The e-cig explosion has been a big boon for certain tobacco companies.

That’s especially true for Altria Group (NYSE:MO), which also makes Marlboro cigarettes. In 2018, Altria bought a 35% stake in Juul Labs, the world’s largest e-cigarette company.

Juul is the 800-pound gorilla of the e-cigarette world. It has a 70% market share. (Ironically, it’s based in downtown San Francisco.)

Juul expects sales to grow by 160% to $3.4 billion in 2019. But if other cities follow San Francisco’s lead, this figure—and Altria’s 35% cut—could shrink dramatically.

It would hurt other e-cig-dependent tobacco companies as well, like UK-based Imperial Brands (LON:IMB). Imperial generates around 3% of sales from its e-cigarette line. That sounds small. But e-cigs made up 40% of the company’s sales growth over the last two years.

Then there’s British American Tobacco (LON:BATS). The company created its own vapor brands, including Vuse and Vype. While British American’s core tobacco sales were flat in 2018, the vapor segment grew 19% over the last year.

More e-cig bans would certainly slow this rapid growth. But income investors should still take a close look at tobacco stocks…

A Catalyst for Traditional Cigarettes

Governments will likely continue to restrict vaping and e-cigarette sales. This shouldn’t be all that surprising.

E-cigarette use among minors has doubled since 2017, according to a recent survey from the National Institute on Drug Abuse. It was the largest year-over-year jump for any substance ever measured by the 44-year-old survey.

That sort of thing makes parents panic. And panicked parents can push local governments to “do something,” even if the overall public health benefit is questionable.

As Dr. Steven A. Schroeder, a professor of health at the University of California, San Francisco, put it, “It’s really smart politics but dubious public health.”

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Nevertheless, more e-cig restrictions could stifle a major growth driver for tobacco companies. But that’s not the end of the world for Big Tobacco.

Most tobacco companies still make most of their money from traditional cigarettes. In fact, traditional cigarettes accounted for 95% of all tobacco sales in 2018.

And there’s a good reason for that: Cigarettes are highly addictive. That’s one of the reasons tobacco stocks are such a great any-weather investment.

You only have to look back to the global financial crisis to see this.

US stocks fell 27% between August 2007 and August 2010. But tobacco stocks held up remarkably well.

Altria and British American, which are a good proxy for tobacco stocks, grew 7.9% over the same period, as you can see in the chart below.