This 2-Part Dividend Strategy Made Money In ’08 (And It’s Perfect For Today)

 | Jul 12, 2022 05:04AM ET

Today I’m going to show you a two-part dividend-growth strategy that actually made money for one group of investors in the disastrous year that was 2008. It’s an appropriate investing strategy for us to follow now, with the Federal Reserve likely to raise rates until we end up in a recession (assuming, of course, that we’re not in one already!)

Before we get into the specifics on this technique and an example stock, I want to level with you. I do believe that stocks are heading lower still before they ultimately head higher.

That said, if we look one year out from today, I like our chances. And if you’ve been following my work—and cautionary warnings!—through 2022, you know that I don’t say this lightly. And I would not have said this in January.

Fortunately it is now July, and we can responsibly begin to nibble on the highest-quality dividend growers. In doing so, we are going to demand these two traits:

  1. Strong—and better yet accelerating—dividend growth, because as we’ve been saying over ) in our recent series on my Dividend Magnet investing strategy, it’s the No. 1 driver of share prices. And …
  2. A low beta: Beta is a volatility measure, and you can spot it on most screeners. Simply put, a stock with a beta of 1 trades more or less alongside the market. Betas below 1 are less volatile than the market, while those above are more volatile.

Combine a low beta and an accelerating dividend and the result can be a truly powerful—and stable—income-and-growth machine, with the rising payout pulling up the price while the low beta rating throws a floor under the shares when storms like this one hit.

The classic example of a low-beta dividend grower defying a crash came the last time a financial crisis (as opposed to a health crisis) walloped the market. That was 2008, a year that, as most of us painfully remember, wiped 37% off the S&P 500. But General Mills (NYSE:GIS), which has a history of being a lot less volatile than the market, sailed through.

During 2008, its five-year beta averaged just 0.23, meaning it was only 23% as volatile as the S&P 500. The reality turned out even better for GIS shareholders: the stock was one of a tiny handful to come through that disastrous year with a gain—and a decent one at that:

General Mills: The Classic Low-Beta Survival Story