Thin Film Electronics: Enabling Next Phase Of Mobile Marketing
Edison | Jul 03, 2018 09:06AM ET
Thin Film Electronics (OTC:TFECY) is benefitting from a renewed interest in NFC (near-field communication) based mobile marketing solutions following Apple’s decision to start supporting the standard in June 2017. Its new roll-to-roll (R2R) printed electronics fabrication facility has just started production and should be fully operational in 2019. This will enable Thinfilm to manufacture NFC tags deploying printed electronics in the volumes and at the price point required for the deployment of billions of tags each year, further accelerating NFC adoption. We believe that execution to our estimates would justify a valuation of c NOK3 per share.
Driving demand to meet anticipated supply
Demand for tags is increasing following the launch of Thinfilm’s CNECT software platform in Q117. This value-added marketing solution enables brands to directly interact with consumers via NFC tags, increasing customer engagement, retention and understanding. At the end of Q118 there were 487 companies registered on Thinfilm’s software platform compared with 80 in Q217. Campaigns are also getting bigger. Recently, Thinfilm announced that active nutrition and weight management supplement company, Iovate Health Sciences International, is using its NFC mobile marketing solution. This campaign is the largest with which Thinfilm has been involved so far and will require over a million tags.
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Enabling Next Phase Of Mobile Marketing
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