These 'Great Reset' Stocks Will Fund Our Retirements

 | Aug 18, 2021 05:24AM ET

A “great reset” is underway in our economy. The talking heads bemoan the losers. We contrarians should pay attention to the winners—and their stocks—because that’s where fortunes will be made.

I’ve seen this trend unfolding firsthand. My second software company, which focused on marketing for e-commerce stores, launched a Shopify (NYSE:SHOP) app in 2013. At the time this was a fledgling platform that helped retailers sell their wares online.

We were a startup ourselves, newly minted a year prior. To the outside world we described ourselves as a “spinoff” from my first software company, to give the feeling of stability. In practice, we were three dreamers working for free to get our company off the ground.

The Shopify app—and platform—proved to be our launching pad. At the time we had about 40 clients and we were scratching our heads wondering how we’d ever get to 100.

Five years later, we had over 4,000 clients. Much of that 100X growth was achieved by riding the coattails of Shopify. Here we are in 2018, at the Shopify Unite partner conference, celebrating our growth by storming the main stage during a lunch break:

Even in 2018, the e-commerce platform was still relatively under the radar. That was my third year attending their annual partner conference. Every year the number of partners making their living off Shopify’s ecosystem seemed to double. The Canadian company was feeding many developer mouths by that point.

Likewise, the company’s stock price was minting many fortunes. Business was booming as brick-and-mortar businesses realized they needed an online presence. Amazon (NASDAQ:AMZN) just wouldn’t do because it is really one big website controlled by Jeff Bezos.

Enter Shopify, which lets businesses create their own nice-looking websites with shopping carts attached. Finally, old school retailers could compete with the likes of Amazon by raking in online sales. And “new school” startups had a way to throw together a virtual store quickly and cheaply.

Rather than storming the stage during the lunch break, my colleagues and I should have been hunkered down on our phones buying shares of SHOP. The stock had already rallied quite a bit since its 2015 public offering, but the real moonshot was yet to come when lockdowns in 2020 added fuel to the e-commerce fire:

h2 Shopify Soared Through the 'Great Reset'