The Week Ahead: Will Earnings Reports Reverse The Decline?

 | Oct 12, 2014 03:33AM ET

Last week featured a low signal to noise ratio – speech after speech, but little fresh information. This week heralds the start of earnings season. While we have a normal measure of government data, market participants will carefully parse the announcements and conference calls.

This week will be all about earnings.

h3 Prior Theme Recap
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In my last WTWA I predicted that the media would focus on the speechifiers, be they central bankers, political leaders, or pundits. This proved to be amazingly accurate. Each of the major speeches was covered extensively and the lesser ones also got significant play. It shows what will happen when there is a vacuum in real news. None of the speeches really broke new ground. We could all have predicted the major theme of each in advance. There was little else to report, and the story had a very negative tone.

Feel free to join in my exercise in thinking about the upcoming theme. We would all like to know the direction of the market in advance. Good luck with that! Second best is planning what to look for and how to react. That is the purpose of considering possible themes for the week ahead.

h3 This Week’s Theme/h3

In sharp contrast to last week’s data vacuum important fresh news about corporate earnings. The stories from around the world will continue, and there is a normal flow of fresh economic data. Despite this I expect the earnings stories to dominate the financial news flow. This is independent, non-government data and it is directly relevant for future market performance. It also provides a fertile source for pundit spinning, always a main driver for financial media.

Can corporate earnings reverse the recent market decline?

Here are some key takes:

  • European bad news may already be priced in. (Michael Purves of Weeden).
  • Companies might warn of currency issues.
  • Disaster impends! You already know how to find ZH— do I need to provide more help?
  • A balanced viewpoint from Brian Gilmartin , who looks at specific sectors.

The upcoming earnings week is an important story. I want to provide more emphasis than usual on last week in addition to the week ahead. Please read the investor section carefully for these ideas.

Before turning to my own conclusions, let us do our regular update of the last week’s news and data. Readers, especially those new to this series, will benefit from reading the background information .

h3 Last Week’s Data/h3

Each week I break down events into good and bad. Often there is “ugly” and on rare occasion something really good. My working definition of “good” has two components:

  1. The news is market-friendly. Our personal policy preferences are not relevant for this test. And especially – no politics.
  2. It is better than expectations.
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The Good

There was not much news. The US economic picture remains solid, while China is a bit weaker and Europe at near-recession levels.

  • Jobless claims remain strong. The four-week average is 287K – not the stuff of economic weakness.
  • Household leverage has further declined. It is “back to the levels of the mid- to late-1990s, a period that saw low inflation and strong economic growth. The “bubble” that was created in the runup to the 2008 financial crisis has completely popped. Households have adjusted to new realities, so perhaps we’ll see more normal, less risk-averse behavior going forward.” Scott Grannis .