The Week Ahead: Which Stocks For The 2014 Homestretch?

 | Sep 07, 2014 01:53AM ET

In the absence of major economic news and events, the punditry usually tries to squeeze a little more juice out of old themes. The Fed reaction to the employment report will, no doubt, get some attention, but there are interesting corporate stories this week. Between the Apple Inc (NASDAQ:AAPL) iPhone announcement on Tuesday and the start of the Alibaba road show, there is news to fill the vacuum before late-week economic data.

Going out on a limb a bit, I expect this week’s market focus to be: What stocks have the best potential for the rest of 2014?

h2 Prior Theme Recap/h2

In my last WTWA I expected that the news would focus on economic growth – especially jobs — and the Fed reaction. This was an accurate forecast of the theme, but the disappointing jobs report removed any suspense about Fed policy.

Naturally we would all like to know the direction of the market in advance. Good luck with that! Second best is planning what to look for and how to react. That is the purpose of considering possible themes for the week ahead.

h3 Calling All (Young) Writers/h3

The Financial Times and McKinsey and Company have joined to offer the Bracken Bower Prize for the best proposal for a book on the challenges and opportunities for growth. A prize of £15,000 will be given for the best book proposal. It is also a good way to attract a publisher for your idea. Entries close on September 30th. More information is available here .

h3 This Week’s Theme/h3

As I noted in the last WTWA installment, the holiday-shortened week included an avalanche of economic data and crises from around the world. We have the following elements:

  • A light economic calendar
  • Little fresh fodder for the pundit favorite – second-guessing the Fed
  • Big corporate news
  •  
    Apple iPhone and other new products
  • Alibaba and the biggest IPO ever (Josh Brown for more on founder Jack Ma)
  • Fund managers who are lagging in their YTD performance (see Steven Russolillo at WSJ for a good analysis)

If ever there was a time to talk about stocks, this is it. As he so often does, Josh Brown highlights the key issue . He is writing about fund manager performance and the rolling story of the “year of the stock picker.” He explains as follows:

For obvious reasons, this is not what the majority of active managers are able (or willing) to do in the mutual fund complex. That kind of activity is better left for traders who want to chop their own money to pieces, not for pros who have a responsibility to others.

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I have some trader friends who are doing really well this year in the stock picking arena so far this year – they’ve focused on areas like tech and biotech that have been chock full of winners. It can be done. Just not by the majority of people – even among the best and the brightest. While the majority of stock picking mutual fund managers struggle, their more highly compensated brethren in hedge fund land aren’t doing much better, with the average fund up just 2 percent year-to-date – but that’s just par for the course.

This is great insight into how professionals think about the market and time frames. Should you do the same?

As usual, I have a few thoughts to help with that question. First, let us do our regular update of the last week’s news and data. Readers, especially those new to this series, will benefit from reading the background information .

h3 Last Week’s Data/h3

Each week I break down events into good and bad. Often there is “ugly” and on rare occasion something really good. My working definition of “good” has two components:

  1. The news is market-friendly. Our personal policy preferences are not relevant for this test. And especially – no politics.
  2. It is better than expectations.

The Good

There was a lot of very good news.

  • Progress (?) in Ukraine. There is a lot of posturing from Putin. The story of a cease fire deal was announced and then withdrawn, leading to some modest swings in overnight futures trading. The final version (so far) is that an outline has been agreed upon. Skeptics think that this was designed to upstage the Obama speech to the NATO summit. I have no illusions that we are close to an ultimate resolution here, but this kind of news is how you measure progress. We’ll know it is working when sanctions are reduced, something that would be a big boost for stocks. (Olga Razumovskaya at Market Watch have a good account).
  • Factory orders had a record gain in July. (Reuters ).
  • Auto sales beat expectations with a run rate of 17.45 million versus 16.6 million. (Bespoke has that story and an updated chart.
  • ADP private employment showed solid gains of 204K. This should be treated as a useful and independent measure of job growth. That is how it plays out in the long run.
  • The Beige Book showed a continuing pattern of economic improvement. (The GEI account is a nice summary).
  • The ISM manufacturing beat expectations, hitting a three-year high. Bespoke has the story and charts: