The Pandemic Boom Goes Bust
Ross Hendricks | Jan 29, 2022 05:00AM ET
Welcome to the great fiscal hangover.
Over the last 18 months, the U.S. economy enjoyed the greatest stimulus infusion of all time. More than $5 trillion was borrowed and injected directly into the pockets of consumers and businesses. This unleashed a consumption binge of unprecedented proportions. Americans bought so much stuff, we literally clogged up both domestic and international supply chains.
But there’s a reason why stimulus often gets compared to taking drugs. It produces a temporary high, followed by a painful hangover. And that’s precisely what’s coming in 2022, as the U.S. economy faces an epic mean-reversion in consumption:
We all learned at an early age that there’s no such thing as a free lunch. The same applies to economic policy. Sure, we created a tremendous boom by injecting trillions of borrowed dollars into the economy over the last 18 months… but at what long-term cost?
h2 The Inflation Bill Comes Due/h2The bill from yesterday’s stimulus binge is showing up in the form of higher prices across the board. With inflation running at 40-year highs of 7%, the cost of living is rising faster than incomes. After enjoying a short-lived surge, inflation-adjusted wages have now reversed course, recently dropping by the most in over 40 years:
It’s no surprise why U.S. politicians are panicking, blaming “greedy corporations” for today’s higher prices. They know that the following chart of crashing consumer sentiment - now below the COVID lows - spells a death knell for their re-election prospects:
Of course, corporations didn’t suddenly wake up and become greedy in 2021. Rising prices are the expected and natural consequence of conjuring up trillions of dollars and flooding it into the economy.
More and more Americans are waking up to this fact. At some point, voters will start asking: what’s the point of all this stimulus, if it only ends up making us poorer? That’s why we’re seeing pushback from people like Senator Joe Manchin, refusing to vote for more reckless debt-financed stimulus spending. This rejection of more reckless fiscal stimulus is best for the long-term health of the economy and country. But like withdrawing from any drug, the initial stimulus withdrawal will create a lot of pain in the short run.
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The backlash against inflation is forcing the U.S. Federal Reserve into tightening monetary policy, just as we’re seeing the early signs of a slowing economy - a disastrous combination for risk assets across the board.
h2 Weak Manufacturing and Retail Sales Data Indicates a Slowing U.S. Economy/h2The graphic below from Morgan Stanley research details the growing body of evidence indicating a substantial slowdown in the U.S. manufacturing sector:
Meanwhile, collapsing real wages and consumer sentiment is showing up in the retail sales data. In December, the U.S. consumer posted a -2.3% decline in retail sales on an inflation-adjusted basis. This reflects the biggest retail sales decline since the Global Financial Crisis. Real disposable income in the U.S. is now tracking below the pre-COVID trend. In other words…
The U.S. consumer has given back all of the temporary stimulus-driven income gains and more.
Such is the nature of debt financed stimulus. After all, we didn’t create any new wealth. We simply pulled forward from the future. And now, the future has arrived.
The financial markets have been sending off warning signals of this coming fiscal cliff for months now. In the bond market, the spread between short and long duration Treasuries - a key measure of future growth expectations - indicates that U.S. economic growth entered into a consistent decline after peaking with the last round of stimulus checks in Q1 2021:
The stock market is sending off its own warning signals, through a growing number of high-profile single stock blow ups. The latest disaster du jour comes from fitness equipment maker Peloton Interactive (NASDAQ:PTON).
h2 Peloton Shows the Pandemic Pull Forward is Over/h2Last Thursday, Peloton shares plunged by 25% after the company announced a production halt for its bikes and treadmills, citing softer than expected demand.
The drop caps off an 85% share price wipeout over the last 12 months.
Of course, there were plenty of warning signs for those who cared to look. Perhaps the biggest red flag was the share selling spree among corporate insiders, who dumped $500 million in Peloton stock in the months leading up to Thursday’s price collapse.
These insiders apparently knew then what we all know now: Peloton’s windfall from stimulus checks and stay-at home orders in 2020 was a one-time boost that simply pulled forward a lot of future demand into a 12-month sales blitz.
By Q2 of 2021, the great pandemic pull-forward in Peloton demand began pushing back. Here again, growth peaked with the last stimulus checks that went out the door in Q1 2021:
The problem with the share prices of pandemic winners like Peloton, Zoom (NASDAQ:ZM), DocuSign (NASDAQ:DOCU) and countless others was that Mr. Market extrapolated a one-time demand surge into the indefinite future.
At its peak, Peloton commanded a ludicrous $50 billion valuation, reflecting a sales multiple exceeding 10x. The narrative followed the share price higher, as Wall Street conjured fantastic notions about the company earning software-like margins at scale, with a seemingly infinite TAM (total addressable market) to grow into.
Of course, after an 85% share price decline, it all seems so obvious. Peloton is nothing more than a commoditized, low-margin hardware manufacturer with no moat and a limit on its growth prospects. For the first nine months of this realization, the share price suffered a slow burn of smart money selling to the dip buyers. The slow burn phase was then followed by three months of sheer capitulation:
Peloton provides a great case study for the speed and scope of wealth destruction possible when delusional Wall Street narratives born from a mania meet financial reality during the subsequent bust.
Can we think of any other high-profile businesses selling low-margin, commoditized hardware products, but which command a delusional software-like valuation multiple exceeding 10x sales? Stocks where the business has heavy exposure to the coming mean reversion in consumer demand, and where insiders have recently liquidated billions of dollars in stock?
Oh, right - Tesla (NASDAQ:TSLA).
h2 Tesla - the Next 90% Share Price Wipeout Candidate/h2Tesla reported blow out numbers across the board in its recent fourth quarter earnings report on Wednesday - beating on sales and earnings. But observe the stock reaction - down over 11% the following day.
The apparent catalyst for the weakness was the revelation that Tesla has zero plans to introduce any new models in 2022. That's a big problem for a company priced as if it will soon take over the entire global auto market - a difficult task with just four vehicle models. Such is life in the stock market when you're priced for perfection.
Consider the following…
From 2019 to 2021, Tesla’s sales roughly doubled from around $50 billion to just under $100 billion. And over the same period, Tesla’s valuation ballooned from $50 billion to over $1 trillion. So, we’re talking about a car company trading at a 10x sales multiple.
Need I say more?
The stock is priced as if it will take over the entire global auto market. Any hint that this bull case is off the table, and the stock could immediately re-rate in line with your average car company, trading at a sub-1x sales multiple (i.e. 90% lower).
Of course, I fully appreciate that the bulls have plenty of elaborate narratives to justify why Tesla should trade like a world-class software monopoly with 80% profit margins and unlimited future growth prospects. But that was the whole point of the Peloton example - these are the stories that get invented to justify price action during manias.
In my mind, the only real factors that matter for Tesla’s share price are crowd psychology, price momentum and money flows. The bet here distills down to one question: does today’s mania have more room to run, or is it about to go bust?
Unfortunately for Tesla shareholders, all signs point towards bust in 2022.
h2 Peak Money Flows = Peak Mania/h2Earlier I showed how trillions of fiscal stimulus dollars went into record U.S. goods consumption over the last 18 months, and how that’s a big problem when the mean reversion hits in the coming year.
But there was another key area where the fiscal stimulus funds poured into: financial markets. The chart below shows how the inflows into the U.S. stock market last year exceeded the sum total of the past 19 years… combined:
And just like we’re starting to see in the real economy, I believe we’ll see a similar mean reversion in money flows in 2022 - which the chart above shows may have already begun.
Tesla was one of the primary beneficiaries of the chart above. In perhaps one of the greatest market timing feats ever, Tesla entered into the S&P 500 in December of 2020 - just before a record liquidity tsunami washed over the U.S. financial markets.
But now, with the fiscal stimulus taps shut off, money flows have peaked and started reversing. It should also come as no surprise that the broader stock market, along with Tesla, has stopped going straight up and become much more volatile in recent weeks.
Looking beyond just equity market inflows, Tesla shares also benefited from the greatest speculative option frenzy of all time.
I (along with many others) have covered in great detail how surging call option volumes can create a “gamma squeeze”, which creates artificial buying pressure from option dealers hedging out their gamma exposure in the underlying share price (see more here ).
To make a long story short, I believe Tesla benefited from the massive amount of stock required for option dealers to hedge their risk as monthly call option volumes exploded from 1.5 million in September of 2019 to nearly 40 million contracts in November of 2021:
But again, this call option frenzy is the stuff of a manic market environment. As the liquidity tide recedes in a world where boom turns to bust, Tesla shares could face an epic unwind of the greatest gamma squeeze of all time. We may have already seen the start of this process, with Tesla shares peaking precisely with the peak in call option volumes in November of 2021.
Stay tuned for more updates, as this could become a critical piece of the story not just for Tesla shares, but for the broader financial markets going forward.
For now, here’s the bottom line: anyone looking at Tesla’s business fundamentals as the key driver for the share price will find themselves increasingly confused in 2022. Fundamentals could very well continue improving for Tesla, and the share price could still lose 90% of its value as the speculative money flows reverse course.
Finally, it’s not just the story stocks like Tesla and Peloton that are vulnerable in today’s market. We’re starting to see selling pressure hit the former market generals - the FANNGs - another giant warning sign for today’s bull market.
h2 Market Generals Starting to Drop/h2One of the leading indicators for a market transitioning from boom to bust is a sharp deterioration in the most speculative stocks. Last year was a textbook example, as the market’s most speculative cash burning companies - including the recent string of low quality IPOs, SPACs and virtually every holding in the ARK Innovation ETF (NYSE:ARKK) - flipped from market leaders in 2020 to market laggards in 2021:
Jeremy Grantham describes this late cycle phenomenon as the “confidence termites” eating away at the outside of the bull market, before making their way into the foundation. For much of 2021, money moved away from these speculative stocks into the blue chip mega cap leaders - notably the FAANNG+ (Facebook (NASDAQ:FB), Amazon (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX), Nvidia (NASDAQ:NVDA), Alphabet (NASDAQ:GOOGL), etc.) stocks.
But here’s the troubling sign for bulls - the confidence termites have now made their way to the former mega cap market generals, starting with Netflix.
After posting weak guidance for future subscription growth in its latest earnings report, Netflix dropped by more than 20% in a single day. The stock is now down over 50% from the highs made as recently as November 2021:
In the last few weeks, we’ve seen the selling pressure creep into the other generals. Most notably, shares of stalwart Amazon have shed 25% from their recent highs - and that’s despite any real meaningful fundamental news.
Add it all up, and both the macroeconomic fundamentals, money flows, and momentum in today’s market should give investors plenty of caution going forward. The fiscal hangover and spiking inflation will continue pressuring consumption in the real economy. Meanwhile, we’ll likely see a reversal in the record money flows that helped inflate the stratospheric valuations in today’s stock market.
We’re already seeing the first signs of boom turning to bust, and that’s before the Fed will soon start tightening monetary policy into a slowing economy. That’s a recipe for lower earnings growth, a slowing economy, and lower valuations.
The takeaway: don’t expect 2022 to look anything like 2020 or 2021.
This article was originally published at the Ross Report .
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