The Nuances Of A Gold Price Sale

 | Jul 10, 2018 11:14AM ET

For thousands of years, alchemists have dreamed of creating gold out of thin air. Arguably, today’s alchemists are gold analysts obsessed with calling “market tops and bottoms”.

The relentless search for this holy market grail doesn’t build retained gold market wealth. That’s because gold is simply an asset that is either on sale or not sale.

It is on sale now.

Shoppers in a grocery store have no interest in market tops or bottoms for tomatoes. All they want to know is if tomatoes are on sale or not. Investors need to approach gold the same way.